Donors to the Pryde Aquatic and Wellness Centre donor wall are recognized on a donor wall at the south entrance of the facility. The wall features a photo by local photographer Vannessa Chassard with donors listed on glass panels. Image supplied.
Hub Staff | March 25, 2026
The Town of Saugeen Shores has surpassed its $3 million fundraising goal for the Pryde Aquatic and Wellness Centre (PAWC), bringing in more than $3.13 million over two and a half years.
A report presented to council on March 23 confirmed the campaign raised a total of $3,135,991, exceeding the original target set to support the community recreation facility.
Mayor Luke Charbonneau credited the milestone to broad community backing.
“This success reflects strong community support for a shared vision of health, wellness, and recreation in Saugeen Shores,” Charbonneau said. “We’re grateful to the many donors, sponsors, businesses, community groups, and residents whose generosity made this possible.”
The campaign combined early “quiet ask” efforts with a wider public fundraising push. Contributions ranged from major gifts and naming rights to commemorative brick purchases.
The facility itself is named after Brad and Kathy Pryde, whose leadership donation helped launch the campaign. The eight-lane competition pool carries the name of major donor Bruce Power.
Donors are recognized on a wall at the south entrance of the centre, with tiers including Great Lakes of Giving ($500,000 to $1 million), Waves of Gratitude ($100,000 to $499,999), Currents of Compassion ($25,000 to $99,999) and Ripples of Kindness ($5,000 to $24,999).
Council approved the aquatic centre project in December 2022. While construction costs were covered through the Town's legacy reserve and development charges, the fundraising campaign was designed to help offset the overall financial impact.
Municipal officials said the completed facility is intended to serve as a regional hub for recreation and wellness with amenities including an eight-lane competition pool, a leisure pool, a fitness centre, a walking track, a gymnasium, and multi-purpose program rooms.
Operations and management of the PAWC are identified as a major initiative in the Town's 2026 business plan, following its inclusion in capital plans for 2024 and 2025.
Town officials say the project represents a long-term investment in community well-being and connection.
